Small business owners often face a paradox: consumers are overwhelmed by choice but starved for time. Winning their attention — and keeping it — requires clarity, authenticity, and structured engagement. This guide breaks down the strategies that help new ventures stand out, connect meaningfully, and turn first-time buyers into lifelong fans. TL;DR To get noticed by time-poor consumers: Focus your message on a single, relatable problem. Make discovery frictionless with strong online presence
The Corporate Transparency Act may require certain U.S. companies to disclose beneficial ownership information to FinCEN to combat financial crimes. While a Texas federal district court’s preliminary injunction puts this requirement on hold, many experts expect that to be overturned. In that event, failure to file could lead to fines of $500 per day, up to a maximum of $10,000, and possible criminal penalties. However, filing your Beneficial Ownership Information (BOI) report will help you avoid fines